The First Superceutical
To earn the name "superceutical", any scientifically based skincare products must demonstrate a level of performance that redefines the way we treat our skin and the results we see. PRIORI accomplishes exactly that. Until now, the best treatments have helped slow the visible appearance of skin ageing. PRIORI takes this one step further by protecting and helping prevent premature skin ageing.
Superior treatment products born of the most advanced skincare technologies, PRIORI places the treatment focus first by addressing concerns such as fine lines, hyperpigmentation, photodamage, dryness and overall skin texture.
A potent newcomer with oxidative stress quenching capabilities
Over the decades, most skincare devotees have become familiar with antioxidants and the role they play in treatment of damaging oxidative stress. Most would have at some stage utilised the skin-caring properties of antioxidant superstars such as Vitamin C, Vitamin E, Coenzyme Q10, Kinetin and Alpha-Lipoic Acid.
A new generation of antioxidant is born with Idebenone
Idebenone, a breakthrough compound and close relative of Coenzyme Q10, is proving to be the most potent antioxidant on the market today. It has been shown to outperform some of the most commonly used antioxidants for helping to prevent the damaging effects of oxidative stress and is also proven to be extremely gentle on skin.
An objective standard for measuring antioxidant potency
PRIORI scientists developed the Environmental Protection Factor (EPF) protocol, an objective standard that enables us to compare the effectiveness of antioxidants used in skincare treatments. This rating system uses a score of 1-100 (100 being the highest) to clearly identify the (EPF) level of topically applied antioxidant preparations.
In the same way that SPF helps us to gauge the level of UV protection in sunscreen products, the (EPF) rating establishes the level of oxidative environmental stress protection to be expected from an antioxidant product.
PRIORI products containing Idebenone are dedicated to bringing good quality results and solutions for the management of fine lines, uneven skin tone and photoageing and improving skin tone and texture.